Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, lea
There is no doubt that digital marketing is the future of marketing. Therefore, non-digital ways of the promotion will be an exception rather than a norm. Have you ever wondered what 5D means? Five Dimensions of Digital Marketing is a coalition of digital marketing channels that allow consumers to interact and engage with the brands. This blog speaks more about the 5Ds of digital marketing and how they are reshaping the business sector.
More and more restaurants are starting to rely on pickup and delivery to keep business going during the COVID-19 pandemic. It’s a vastly different experience from sit-down dining and many businesses aren’t prepared to process online orders. To make this transition, you need access to the best restaurant online ordering system you can get.
Marketing persona / content marketing is about association. You need eye catching stories, acquire individuals, and have a solid effect. However, how would you do that successfully? As opposed to mainstream thinking, great content marketing doesn’t begin with a smart thought (stunner, I know). It begins with understanding who you’re attempting to reach through your content. That is the reason you need marketing personas.
These straightforward tools are the key to recounting stories that reverberate and making connections that last.
DIVI VS SALIENT: Which theme is better?
As I ventured into web design since WordPress was released, I realized how it could become a passion, I wanted to specialize in a one of the best themes, and I didn’t know where to start. There are millions of themes out there With WordPress, we get many topic choices to browse, however I chop down my own choices to just two of them. They are available to everyone keen on making sites, web blogs, introductions places or portfolios, are exceptionally adaptable and require no abilities in coding.
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most
The best image optimisation tips for WordPress
There are several ways you could optimize your images for better performance and usability. WordPress is not a champ regarding image manipulation; although you can tweak images once uploaded you can’t control the process, and there are several automated things that are not ideal and should be modified.
Today I’m going to explore the most important aspects of image optimization for WordPress:
- How to optimize image sizes,
- How to create your own resizes,
- How to optimize the standard WordPress gallery for better presentation, and
- How to apply a CDN.
The concept of marketing has been long present in our lives, ever since the days when people began selling stuff that they didn’t need. The flow of time brought new concepts and tools that caught people’s attention. And these new ideas have been utilized to increase the effectiveness of marketing techniques.
Artificial intelligence (AI) has been such an idea in recent times. However, AI is so much more than just an Idea. It is the way forward for us. Artificial intelligence has started a revolution in our midst that is only just beginning.
“We’re still at the dawn of AI adoption,” -Jean-Luc Chatelain, CTO at Accenture Analytics
But there is no denying that artificial intelligence and machine learning has already had a significant impact on marketing and on marketers. The introduction of AI has changed the rule of the game. Using AI, the drastic increase is possible in the effectiveness in marketing techniques.
But how does someone uses this innovation to bring new life into his/her marketing strategy?
Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.
Can I suggest you take a slight different approach?
Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know? It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!
One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.
If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company.
A couple of days ago the #DeleteFacebook was trending on Twitter due to Facebook data breach by Cambridge Analytica. What does this mean for most of us in South Africa? Do we need to to delete our Facebook profiles ? Most of the small business heavily depend on Facebook advertising. Below is a timeline of events and solutions from Facebook founder Mark Zuckerberg.
Zuckerberg’s Timeline of Events
In the statement, he provided an outline of events leading up the recent revelations about Cambridge Analytica’s possession of the user data, which we covered in-depth. Here’s a quick timeline of his account:
2007: The Facebook Platform is launched.
2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends’ data. At the time, Facebook allowed this activity.